Lunar X is a digital-first media company that develops popular online series into globally-loved franchises. Having built their business in stealth mode for a year, they commissioned a brand identity and voice for the company's international launch as a public-facing entity. Brand architecture, visual language, tone-of-voice and messaging were created from scratch, then quickly applied to a nascent comms ecosystem. Guidelines were also created to ensure the brand's appearance remains consistent while the business continues to evolve.

System formats:

- Brand strategy: proposition, purpose, mission, vision, values

- Brand identity: word-mark, logo

- Visual language: typography, colour palette, photography

- Tone of voice principles

- Business culture principles

- Key messaging for investors / creators / consumers

- Brand Bible: strategy, toolkit, guidelines