To mark its transition from a local archive of historical artefacts, to a national museum and iconic home of Black British history, the Black Cultural Archives commissioned a refresh and expansion of their presence in the public realm. We redesigned their brand identity, developed an impactful visual language, and codified a new public-facing tone of voice. We then applied these new design principles across print, digital and environmental channels - signalling a joyous and inclusive invitation to the British public.

Signal formats:

- Brand identity refresh

- Brand design toolkit and guidelines

- Tone of voice principles

- Launch poster series (print & digital)

- Gift shop merchandise (various items)

- Wayfinding signage (indoor decals)

- Environmental signage (outdoor banners)